Master Operating Manual

Vendor Onboarding & Operating Guide

Everything you need to know about building a high-converting boutique storefront, listing outfits, configuring WhatsApp inquiries, and growing your couture business on NIDHI SWARUP.

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1

Account Registration & Security Standards

Creating your designer account and logging in securely.

Registration on NIDHI SWARUP is designed exclusively for verified designers, luxury boutiques, and outfit rental providers. Upon submitting your name, mobile number, and email address on the registration page, your account is provisioned with a secure internal ID.

Key Steps:
  1. Navigate to /register/ and enter your First Name, Last Name, Email, and Phone number.
  2. Set a password containing at least 8 characters and 1 number.
  3. Accept the Terms & Conditions and complete registration.
2

Boutique Profile & Custom Store URL

Customizing your storefront banner, location, and web address.

Your storefront is your digital flagship boutique. Completing your profile establishes buyer trust and enhances your search presence.

Custom Store URL Slug: Go to Vendor Dashboard → Store Settings to set your custom web slug (e.g. my-store). Your live public storefront will be https://nidhiswarup.selleros.in/store/my-store/. Use the 1-click Copy URL button to share your store on Instagram or WhatsApp!
Boutique Branding Checklist:
  • Profile Picture: Upload a square logo or designer avatar.
  • Cover Banner: Upload a widescreen hero image (1200×400 px recommended).
  • Location & Map Link: Enter your city and Google Maps URL so buyers can locate your studio.
  • WhatsApp Contact Number: Add your business phone number to receive buyer inquiries.
3

Listing Outfits & 3-Tier Category System

Adding products with dynamic 3-tier category indexing.

When adding a new outfit in Vendor Dashboard → Add Product, you will use our searchable 3-Tier category selector:

1. Main Category e.g. Women Ethnic Wear, Men Ethnic, Jewelry, Bags.
2. Sub-Category Auto-populates Sub-Categories (e.g. Lehengas, Sarees).
3. Specific Type Auto-populates Specific Styles (e.g. Bridal Lehengas).

Rule: You may select up to 2 items per category tier. At least 1 item must be selected for active visible tiers.

4

Product Attributes & Pricing Configurations

Setting attributes, rental vs purchase pricing, and vendor notes.

Tagging your outfit with attributes allows buyers to filter your products by color, fabric, and occasion:

  • 9 Product Attributes: Select from Color, Size, Fabric/Material, Craft Work, Occasion, Fit Silhouette, Sleeve Type, Neckline, and Jewelry Material.
  • Listing Type: Choose Rent Only, Purchase Only, or Both.
  • Security Deposit & Pickup: Specify refundable security deposit amount and local pickup location details.
  • Vendor Note: Add custom notes for dry cleaning, fitting adjustments, or booking lead times.
5

WhatsApp Inquiry Controls & Direct Customer Leads

Managing direct buyer messaging and custom inquiry triggers.

Every outfit product page includes a direct Inquire on WhatsApp button. You can manage WhatsApp inquiry settings at both global and per-product levels:

Enable / Disable Switch

Turn the WhatsApp button on or off for specific products in the product form.

Phone Override

Specify an alternate WhatsApp phone number for specific outfits if needed.

6

External Sales Links, Analytics & Referrals

Promoting external store links, monitoring metrics, and earning referrals.

Maximize your marketplace presence using our advanced features:

  • External Store Links: Add direct links to your external brand website or retail stockists.
  • Analytics Dashboard: View outfit page views, unique visitors, and WhatsApp inquiry click counts in real time.
  • Refer & Earn: Copy your referral link from Dashboard → Refer & Earn to invite designer colleagues.