Privacy Policy

Last Updated: May 30, 2026

NIDHI SWARUP ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our multi-vendor marketplace platform. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect via the Platform includes:

1.1 Personal Data

Personally identifiable information, such as your name, email address, and telephone number, that you voluntarily give to us when you register as a Vendor, subscribe to a plan, or use our contact forms.

1.2 Vendor Data

If you register as a boutique or seller, we collect information relating to your business, including your store name, physical address, business phone number, and WhatsApp contact number. This information is displayed publicly on your store profile to facilitate customer connections.

1.3 Derivative Data

Information our servers automatically collect when you access the Platform, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Platform.

2. LocalStorage and Cookies (Wishlist Feature)

Unlike many platforms that use tracking cookies to monitor your behavior across the web, NIDHI SWARUP prioritizes a fast and private experience.

  • Wishlist Functionality: When you use our "Add to Wishlist" feature (the heart icon on products), we use browser LocalStorage to temporarily save the items you like directly on your device. This data remains on your computer/phone and is not sent to our servers or used by us for advertising or tracking purposes. It is a strictly functional feature designed solely to improve your shopping experience.
  • Essential Cookies: We may use strictly necessary cookies to maintain your login session (if you are a registered vendor) and to prevent security threats.

3. Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Platform to:

  • Create and manage your Vendor account.
  • Process your subscription payments securely.
  • Monitor and analyze usage and trends to improve your experience.
  • Respond to customer service requests and support needs.

4. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

4.1 Third-Party Communications (WhatsApp)

Our platform includes a feature that allows buyers to click an "Inquire on WhatsApp" button to directly message Sellers. By utilizing this feature, you acknowledge that you are leaving the NIDHI SWARUP platform and voluntarily sharing your phone number and message data directly with a third-party vendor via the WhatsApp application. NIDHI SWARUP does not collect, read, store, or have any access to the messages you send over WhatsApp. The privacy of those communications is governed by WhatsApp's Privacy Policy and the individual vendor you are contacting.

4.2 External Links

Product listings may contain links to external affiliate stores (e.g., brand websites). We are not responsible for the content or privacy and security practices and policies of any third-party websites.

4.3 By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

5. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Contact Us

If you have questions or comments about this Privacy Policy, please reach out to us via the Contact Us page on our website.